Hello there, I'm oustCat Creative.

I'm a friendly, one-person web studio located in Chattanooga, TN, crafting beautiful websites that deliver a human-centric experience for your audience.

Shelli Langdale
My little rescue pony, Ziggy.

I’m a creative geek at heart, and a perennial autodidact, with a background in computer science and network engineering. I'm passionate about solving website problems. I specialize in simple, effective, web design solutions, and use research, strategy and problem solving to create a successful project.

Preferred project type. I enjoy working with kind, friendly, intelligent people who understand the value in knowledge and quality.

My clients are located globally. With Google Hangouts, Skype, chat and email, meeting in person isn't required. I do enjoy a conversation over coffee though, so if you're local, there's a chance we'll converse at one of the downtown independent shops...or, we could just have a cup together on Hangouts.

Why work with me as a one-person studio? I’m multifarious, and my clients are looking for a small, skilled outfit for a more personable experience with a possible long-term relationship.

At play. I love to trail ride with my little rescue pony, Ziggy, who I adopted in 2003. I also practice yoga, sew, paint, and repurpose found items. When I really want to challenge myself, I'll herd cats.

I love solving problems.

I build strategic websites that fulfill business goals and are easy to manage.

Strategy & Consulting

A successful website is more than just web design. Effective design is about a set of decisions, solving problems and measuring objectives. To help you achieve your business goals and the goals of your target audience, I offer consulting in information architecture, content strategy, user experience and social media.

Web Design & Development

I craft beautiful, user-centered websites from concept to launch, and offer development for a range of areas for existing websites. I use the HTML5 Boilerplate and Foundation to create advanced and adaptable websites, and Git for revision control to manage changes and iterations.

Website Management

I can help you manage your existing website. I offer custom website retainers to suite your business needs, which can include a long-term roadmap for development. The most effective websites are those that are consistently monitored, tested and improved iteratively.

web design strategy

Design for any device.

I work with smart people.

I solve business problems, and I don't need special care. My clients understand the value of my knowledge and expertise, and are looking for a professional to help them reach their objectives.

Local Do-Gooders

Artists, caretakers of the earth, supporters of social and economic stewardship and human rights; I love you. Your projects to save the world inspire me, and I want to help.

Startups & Small Businesses

I like helping kind people, with good ideas, succeed with their goals. Businesses with a social conscious are a plus.

Savvy Animal Rescues

Good animal stewardship reflects the true heart of humanity, where respect and kindness towards animals translate to our interpersonal relationships. Working with smart non-profits is exceptionally rewarding for me, and something I'm passionate about.

The way the process works.

My creative process is focused on a continued partnership where you and I work towards a common goal. While the work I do is strategic, building a successful website is a collaborative effort. Your feedback is the beginning of a discussion; it ensures that I have the knowledge and insight that I need to make good design decisions.

Plan

placeholder kitten
Here's a placeholder kitty for you until my drawings are completed.

Getting to Know Each Other

(hello and the project plan)

Design is about a set of decisions and solving problems. For it to be effective, collaboration between the you and me is required. The first step in our relationship is to learn about you. It would be nice to meet over coffee, but video chat will satisfy where there’s a difference in locale. I’ll start the design process by understanding your business, your objectives, and the goals of your audience. We'll work on the following: Project Planner, Proposal and Contract, Project Timeline.

Strategize

placeholder kitten
Oh look. Another kitty.

Strategy and Wireframing

(architectural blueprints)

Effective web design requires an identified information architecture based on the site's goals, your objectives, and the goals of your target audience. Wireframes bring focus to these factors. They are basic guides to suggest your site’s structure. We'll hold collaborative discussions where we work out the layout, page flow, information hierarchies, calls to action and interactions of the website which will then be reflected in the wireframes to create a solid foundation of what your site will become.

Design

placeholder kitten
Oh, and another.

Design

(style tiles)

Next, I'll create style tiles to identify a design direction and provide a catalyst for discussions around your preferences and goals. Style tiles help establish a common visual language and are combined examples of stylistic interface elements and components like typography, patterns, color palette and imagery that provide a sense of the design’s atmosphere or mood, and communicate the essence of a visual, digital brand. They don't imply dimensions nor device. Making changes to style tiles allows me to work faster, and is a simpler, more direct way of refining a design.

Build & Code

placeholder kitten
Yep, more kitties.

Build and Code

(develop and implement)

At this point in our collaborative efforts there should be no surprises. The architecture, objectives and priorities for each page, and style of the site have already been established. Now, I start building your website; implementing the design and page layouts by utilizing the information collected from earlier stages in the project. I'll also set up the content management system and integrate e-commerce solutions or add-on or third party applications, if your project requires any.

Launch & Grow

placeholder kitten
Kitty!!

Launch and Grow

(evaluate, iterate and evolve)

After your website is launched, I'm still here for you when you need me, and we can evolve (or iterate) your website as your business grows and your needs change. Since design is judged by the results it causes in human behavior, we'll measure the performance of your design, and refine your website to increase its success. The most effective websites have a long-term roadmap, and are consistently monitored, tested and improved iteratively.

Selected Works

Some of my crafted design solutions I've provided for clients.

  • Acedrew

    Acedrew

    Web Design, personal

    Andrew Rodgers is a super guy — he builds things like networks, automation systems, web applications and great photos.

    Visit Project Website

    Acedrew

    Web Design. Area: personal Location: Chattanooga, TN USA
  • Habitat for Horses website

    Habitat for Horses

    Web Design, animal welfare, nonprofit

    Habitat for Horses was rapidly growing and needed to meet their changing needs and goals. They required a custom and responsive website design, and realignment of their content and messaging.

    Visit Project Website

    Habitat for Horses

    Web Design. Area: animal welfare, nonprofit Location: Hitchcock, TX USA
  • World Horizons USA website

    World Horizons USA

    Web Design, nonprofit

    World Horizons is a prayer-based, pioneering, prophetic and pastoral mission movement.

    World Horizons USA

    Web Design. Area: nonprofit Location: Richmond, VA USA
  • Happy Griller logo

    Happy Griller

    Logo, foods

    Happy Griller is a new business in meat smoking. They wanted a logo with a whimsical and playful style.

    Happy Griller

    Logo. Area: foods Location: Huntsville, AL USA
  • illustration

    I’m Backin Up

    Illustrations, entertainment

    I’m Backin Up is an album art piece commissioned by The Gregory Brothers for their iTunes® release (also on YouTube) of the Auto-Tune the News’ “Backin Up Song,” which was made popular on YouTube.

    I’m Backin Up

    Illustrations. Area: entertainment Location: Brooklyn, NY USA
  • Tom Fabbri website

    Tom Fabbri

    Web Design, adventurer, life coach

    Tom Fabbri is a 52 year old Life Wrangler who required a blog, with a personal brand, to share his adventures and inspire his baby boomer audience to live their dreams.

    Tom Fabbri

    Web Design. Area: adventurer, life coach Location: Chicago, IL USA
  • InstaGift illustrated header

    InstaGift

    Illustrations, gift certificates

    InstaGift is regarded as an industry leader in online gift certificate technology, focused on creating elegant, intuitive, and cost-effective solutions for merchants of all sizes.

    Visit Project Website

    InstaGift

    Illustrations. Area: gift certificates Location: Birmingham, AL USA
  • oustcat Website Ver1

    oustCat

    Illustrations, Logo, Web Design, portfolio

    When a t-shirt and a song inspire, websites can happen. The result – a new design for oustcat.com. Oustcat.com was inspired by a song and a t-shirt both called “Afternoon Delight”. The goal was to update the dated design, and implement a content management system (CMS) to manage my work.

    Visit Project Website

    oustCat

    Illustrations, Logo, Web Design. Area: portfolio Location: Chattanooga, TN USA
  • Dear Dee Dee logo

    Dear Dee Dee

    Logo, gymnastics, sports

    Dee Dee required a logo for her new business of mentoring young female gymnasts. It needed to be energetic, playful and convey youthfulness.

    Dear Dee Dee

    Logo. Area: gymnastics, sports Location: Palos Altos, CA USA
  • oustCat logo

    oustCat

    Logo, portfolio

    While working in Atlanta, I misheard a friend say “oustCat”. I immediately loved the term and recognized the anagram. I set out to create a visual representation and used my tailless, black cat as a model. The blue was derived from the color of my hair, and the collar from my own that I wore. oustCat soon became my social avatar and eventually my logo.

    oustCat represents creativity, and fearlessness and freedom in the face of adversity.

    Visit Project Website

    oustCat

    Logo. Area: portfolio Location: Chattanooga, TN USA
  • logo Aunt Fat's Cafe

    Aunt Fat’s Cafe

    Logo, campaign, equine rescue, nonprofit

    Aunt Fat’s Cafe was a logo designed for a campaign to raise money to build a feed shed for Habitat for Horses. The main contributor was a cancer survivor. Habitat for Horses celebrated her win and honored her by naming the feed shed after her. “Aunt Fat” was her nickname. The name served as a positive affirmation for the feed shed as the majority of the rescues were starvation cases.

    All time was donated to the project.

    Aunt Fat’s Cafe

    Logo. Area: campaign, equine rescue, nonprofit Location: Hitchcock, TX USA
  • logo for Gimme Shelter

    Gimme Shelter

    Illustrations, animal welfare, equine rescue, nonprofit

    Gimme Shelter was a campaign to raise money for a barn for Habitat for Horses. The illustration is a line-drawing, representing lack – lack of color, lack of completeness, lack of shelter from the elements.

    The horse was modeled after my rescue horse, Ziggy; Habitat for Horses’ poster horse for several years, and my muse and inspiration for years to come.

    Gimme Shelter

    Illustrations. Area: animal welfare, equine rescue, nonprofit Location: Hitchcock, TX USA
  • Acedrew

    Acedrew

    Web Design, personal

    Andrew Rodgers is a super guy — he builds things like networks, automation systems, web applications and great photos.

    Visit Project Website

    Acedrew

    Web Design. Area: personal Location: Chattanooga, TN USA
  • Habitat for Horses website

    Habitat for Horses

    Web Design, animal welfare, nonprofit

    Habitat for Horses was rapidly growing and needed to meet their changing needs and goals. They required a custom and responsive website design, and realignment of their content and messaging.

    Visit Project Website

    Habitat for Horses

    Web Design. Area: animal welfare, nonprofit Location: Hitchcock, TX USA
  • World Horizons USA website

    World Horizons USA

    Web Design, nonprofit

    World Horizons is a prayer-based, pioneering, prophetic and pastoral mission movement.

    World Horizons USA

    Web Design. Area: nonprofit Location: Richmond, VA USA
  • Happy Griller logo

    Happy Griller

    Logo, foods

    Happy Griller is a new business in meat smoking. They wanted a logo with a whimsical and playful style.

    Happy Griller

    Logo. Area: foods Location: Huntsville, AL USA
  • illustration

    I’m Backin Up

    Illustrations, entertainment

    I’m Backin Up is an album art piece commissioned by The Gregory Brothers for their iTunes® release (also on YouTube) of the Auto-Tune the News’ “Backin Up Song,” which was made popular on YouTube.

    I’m Backin Up

    Illustrations. Area: entertainment Location: Brooklyn, NY USA
  • Tom Fabbri website

    Tom Fabbri

    Web Design, adventurer, life coach

    Tom Fabbri is a 52 year old Life Wrangler who required a blog, with a personal brand, to share his adventures and inspire his baby boomer audience to live their dreams.

    Tom Fabbri

    Web Design. Area: adventurer, life coach Location: Chicago, IL USA
  • InstaGift illustrated header

    InstaGift

    Illustrations, gift certificates

    InstaGift is regarded as an industry leader in online gift certificate technology, focused on creating elegant, intuitive, and cost-effective solutions for merchants of all sizes.

    Visit Project Website

    InstaGift

    Illustrations. Area: gift certificates Location: Birmingham, AL USA
  • oustcat Website Ver1

    oustCat

    Illustrations, Logo, Web Design, portfolio

    When a t-shirt and a song inspire, websites can happen. The result – a new design for oustcat.com. Oustcat.com was inspired by a song and a t-shirt both called “Afternoon Delight”. The goal was to update the dated design, and implement a content management system (CMS) to manage my work.

    Visit Project Website

    oustCat

    Illustrations, Logo, Web Design. Area: portfolio Location: Chattanooga, TN USA
  • Dear Dee Dee logo

    Dear Dee Dee

    Logo, gymnastics, sports

    Dee Dee required a logo for her new business of mentoring young female gymnasts. It needed to be energetic, playful and convey youthfulness.

    Dear Dee Dee

    Logo. Area: gymnastics, sports Location: Palos Altos, CA USA
  • oustCat logo

    oustCat

    Logo, portfolio

    While working in Atlanta, I misheard a friend say “oustCat”. I immediately loved the term and recognized the anagram. I set out to create a visual representation and used my tailless, black cat as a model. The blue was derived from the color of my hair, and the collar from my own that I wore. oustCat soon became my social avatar and eventually my logo.

    oustCat represents creativity, and fearlessness and freedom in the face of adversity.

    Visit Project Website

    oustCat

    Logo. Area: portfolio Location: Chattanooga, TN USA
  • logo Aunt Fat's Cafe

    Aunt Fat’s Cafe

    Logo, campaign, equine rescue, nonprofit

    Aunt Fat’s Cafe was a logo designed for a campaign to raise money to build a feed shed for Habitat for Horses. The main contributor was a cancer survivor. Habitat for Horses celebrated her win and honored her by naming the feed shed after her. “Aunt Fat” was her nickname. The name served as a positive affirmation for the feed shed as the majority of the rescues were starvation cases.

    All time was donated to the project.

    Aunt Fat’s Cafe

    Logo. Area: campaign, equine rescue, nonprofit Location: Hitchcock, TX USA
  • logo for Gimme Shelter

    Gimme Shelter

    Illustrations, animal welfare, equine rescue, nonprofit

    Gimme Shelter was a campaign to raise money for a barn for Habitat for Horses. The illustration is a line-drawing, representing lack – lack of color, lack of completeness, lack of shelter from the elements.

    The horse was modeled after my rescue horse, Ziggy; Habitat for Horses’ poster horse for several years, and my muse and inspiration for years to come.

    Gimme Shelter

    Illustrations. Area: animal welfare, equine rescue, nonprofit Location: Hitchcock, TX USA
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